Sónar 2008


Made at
Advanced Music
Work
Art director assistant / Annual Logotype / Graphic Design / Branding / Signage
Art Direction
Sergio Caballero
SonarImage Photography
Biel Capllonch

Description
Development of Sónar campaign with the art director Sergio Caballero. The image was released in phases. At the first time the campaign was shown in a temporary website hosted in China to mislead people called B1158.

Branding of the festival: logo, flyer, poster, on-line catalogue, merchandising, on-line media, exhibition design, signage and web design.
Design of the website of the main character of the campaign: La pajarraca.

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