Development of Sónar campaign with the art director Sergio Caballero. The image was released in phases. At the first time the campaign was shown in a temporary website hosted in China to mislead people called B1158.
Branding of the festival: logo, flyer, poster, on-line catalogue, merchandising, on-line media, exhibition design, signage and web design.
Design of the website of the main character of the campaign: La pajarraca.