Summit at Sea


Client
Summit
Creative Direction
Jeremy Schwartz & Brad Gulick
Work
Art Direction / Branding / Editorial Design / Print Production / Signage
Link
Summit at Sea

Description
Summit at Sea is a unique and special event hosted in a cruise created by Summit.
Gathering a group of the brightest people in business and culture for a voyage across international waters. From Miami to Bahamas, three days of cultural exchange around innovation, environment, sustainability, regeneration, art, music, culinary culture or wellness.

Summit hired me in their New York office to help them to establish a brand language developing their identiy, print collateral and signage for the event.
Based on the four alchemic main elements: air, earth, fire, and water, the signature main elements were settled and simplified  as simple geometric symbols. These icons are gonna be the key players through the system, splashed in a grid, in a pattern or used simply as graphic shapes. The identity develops itself based on that premise along the different printed and digital substrates.

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