Sónar 2013

Made at
Advanced Music
Art Director / Annual Logotype / Graphic Design / Branding / Signage / Maps
Creative direction
Sergio Caballero
SonarImage Photography
Biel Capllonch

The 20th year of the festival, time to celebrate! A pom pom majorette team was selected to dance for the the campaign. Released in phases, several viral videos were created to spread the campaign.
That year the festival changed the day venue, and it was necessary to redesign all the festival branding and communication pieces.

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