Sónar 2013

Made at
Advanced Music
Art Director Assistant / Annual Logotype / Graphic Design / Branding / Signage / Maps
Creative direction
Sergio Caballero
SonarImage Photography
Biel Capllonch

20th year of the festival, time to celebrate! A pom pom majorette team was selected to create the campaign. Different viral videos were created to spread the campaigning which was released in phases.
That year the festival changed the day venue, and it was necessary to redesign all the festival branding and communication artworks.

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N Twitter / d Facebook